Baking memories and more
Flour Girls create breads, cakes, other delicious delicacies.
As a child, Jailyn Strasburg remembers the aroma of fresh-baked cookies and cakes wafting throughout the kitchen where she would sit on a small stool.
“I’d sit and watch Mom and talk to her while she baked or made supper,” Jailyn said.That warm memory was rekindled two years ago when she teamed up with her mother, Jodi Carlson, to bake bread, rolls and other goods to take to the Farmer’s Market in Gothenburg.
These days, the mother-daughter duo call themselves the Flour Girls and bake delicacies for sale year round.
Jodi has always liked baking better than cooking.
“It’s almost like therapy for me and a creative outlet too,” she confessed. “It makes people happy when they have something fun to eat.”
Jailyn enjoyed cooking more than baking, at first, but the art grew on her, especially when she and husband Justin Strasburg of Arnold moved back to the area in 2007.
The couple had lived in Lincoln but returned close to where the Carlsons reside, 25 miles north of Gothenburg, where Justin helped his in-laws build a new home.
They then decided to stay. Justin now farms with Jailyn’s father, Keith Carlson, while Jailyn worked at First State Bank until last summer.
Jailyn came up with the idea of selling bread and other baked goods at the Farmer’s Market, an annual event that begins in July and ends the last week of September.
By then, the Strasburgs had a daughter, and Jailyn wanted a way to earn extra money.
Jodi agreed to give the market a try. They and their baked goods debuted during the summer of 2010.
“It’s a lot of work, especially making bread and cinnamon rolls the day of the market,” Jodi said, noting that the duo use fresh wheat—that she grinds herself—in their products.
After the first market, the women decided to expand into special orders throughout the year, especially during the holiday season.
Their products include breads, cookies, cakes, cupcakes, muffins, cinnamon and dinner rolls and a variety of truffles.
The holiday season, by far, is their busiest time as they take and bake special orders for individuals, receptions and open houses.
The Flour Girls also sell their wares at the Holiday Extravaganza each November in Gothenburg.
Any of their baked goods can be arranged in gift baskets.
While Jailyn likes making cookies the best (oatmeal molasses is her favorite), Jodi likes to experiment with bundt cakes.
The beauty of a home business, Jodi said, is the ability “to back each other up” when one cannot be as available as the other.
Jailyn had a son in September, which means flexibility while caring for two young children at home is a necessity.
“But the best part is doing something we love and getting paid,” she said.
An additional perk, because both women live in the country, is getting a chance to mingle with people.
In addition to clientele from Gothenburg and Arnold and area, the Flour Girls also have customers in Eustis.
Orders, which are requested at least a week in advance, are accepted at 308-848-2849 or 308-848-2450.